5 Reasons Why Personalization Is Essential For Your Website

Personalization optimize your website for every customer individually to meet personal needs.
Salik Khan

Whatever business you own, it will be in your best interest to provide your customer with what they need according to their personal preferences. That is what personalization is all about, giving what is needed.

Personalization empowers you to deal with every customer individually, enabling you to build better customer relationships, conduct highly targeted marketing campaigns, and above all boost your sales.

According to a recent research by evergage, 98% of marketers agreed that personalization helps create advance customer relationships


I’ve extracted 5 vital reasons to personalize your website.

1. You should know who your customer is

Being proactive is the key to be exceptional in your market. You need to know who, what and why of your visitors. Knowing your customer helps decrease bounce rate, increase customer loyalty and boost your growth exponentially.

According to a research cited by McKinsey, organizations that leverage customer behavior data to generate behavioral insights outperform peers by 85% in sales growth and more than 25% in gross margin.

Foster creativity and change in your e-commerce store by identifying your visitors as soon as they enter your store allows flexibility and self-improvement that helps provide an appealing environment and relevant content, increasing customer engagement and revenue.

Personalization enables you to be proactive with your customers and optimize your e-commerce store by recognizing the need for change. After personalizing, your e-commerce store is prepared to be creative and adaptable when selling itself to your customers.

Personide, a personalization engine, enables your e-commerce store to be proactive with your customers.

2. Everyone needs honest advice, so as your customer

Market dynamics have changed like ever before, and now sales highly depend on customer sentiments.

People rely greatly on what the community feels about something, regardless of its efficiency. This gives you an opportunity to tell your customers what others are buying on your store and increase your sales.

After closely analyzing customer behaviors, buying patterns and sentiments, your e-commerce store should advise/recommend customers what they might be interested in.

E-commerce stores that outperform always focus on recommending products on every stage of the customer’s journey.

Recommendations typically speed up searches and make it easier for users to access content they’re interested in and surprise them with offers they would have never expected.

“A lot of times, people don’t know what they want until you show it to them.”-
  Steve Jobs

According to a recent research by Barilliance, product recommendations account for up to 31% of sales revenue in eCommerce stores. This indicates that recommendation engines are essential for your store.


3. Your customer should feel like home on your platform

How would you feel if you enter a brick & mortar store and the salesperson greets you with your name? It feels good to be recognized. Your customers also desire the same.

According to a research by Capgemini, more than 60% of shoppers admitted that they find it more appealing when an online store remembers their personal information and make recommendations accordingly.


You should consider your website as your home, it is an entry to your world of offerings. Make your store hospitable by highlighting personalized content to make their experience more relevant and comfortable.

4. No need to spend money on marketing everything to everyone

Spending more doesn’t mean you’re spending it right. It is a fact, businesses only prosper when you invest in it. So why not invest smartly.

Not everyone on your e-commerce store wants to buy everything.

Customer acquisition cost is rising with rising competition, you need to be smart to compete. You could spend an entire marketing budget on search engine marketing but still achieve a very little outcome.

Why not take a step back, and figure out more effective ways to acquire customers. Advertising is not your largest marketing channel, your ‘Home’ (read: Website) is. First, focus on making your website as personalized as it could be, then explore other options.

You need to figure out who desires what and then market relevant content. Personalized marketing is what efficient e-commerce stores leverage, and increase their ROI by margins like never before.

According to Evergage, 88% of U.S. marketers reported seeing measurable improvements due to personalization.

A recent McKinsey study found that companies who put data-driven personalization at the center of marketing and sales decisions, improve their ROI by 15 - 20 percent or more.


Personalized marketing is a “must have,” rather than a “nice to have” strategy for marketers.

5. You have to increase revenue

As the owner of an e-commerce store, it is all about how much revenue you generate, how much products you’ve sold, how much customers are signed up on your store. These questions define your business.

Obviously, everyone aims to maximize revenue and growth. To accomplish this goal, personalization provides a perfect mix of strategies, making sure you achieve what you are here for.

BigCommerce actively researched the benefits of personalized product recommendations and the statistics they acquired clearly indicate its value. The statistics are as follows,

  • 50% increase in AOV (Average Order Value)
  • 150% in conversions
  • 300% increase in store revenue

Market statistics proves personalization to be a more effective way to increase profits and grow your business.


Over the past few years, with advancement in machine learning algorithms and improvement in data-driven results, personalization engines have become more relevant than ever before, yielding convincing increase in profits, customer retention and loyalty.

There are a lot of recommendation engines, but very few are personalization engines. One personalization engine is Personide. It equips your platform with tools to personalize everything from home-page, to product-page, to checkout-page. It provides recommendation driven from customer activities and applied machine learning algorithms.

Do you think there are more reasons to personalize your website?